Importance of App store Optimization in App Market

During the recent years, the impact of ASO has on the overall app marketing and discovery strategy has taken the limelight. Some claim that it is important to the success of any app campaign. With over millions of apps in the app stores, getting your app is one of the biggest issues facing mobile app developers today. If you’re in the mobile app space, it’s important to discuss the methods for marketing your app.

Today AppSquadzTechnologies Pvt. Ltd. is a Mobile Apps Development Company in NCR, India. We have Topmost Mobile App Developers and leading Apps Development Company in North India. We are focus on our ASO and we continue working on it.

What is ASO – ‘App Store Optimization’?

ASO is the process of optimizing apps to rank higher in an app stores. The higher your app ranks in an app store’s search results, the more benefit will get your app. That increased visibility tends to more traffic to your app’s page in the app store.

ASO- Apple

The Apple App Store has an easy-to-predict that is based primarily on downloads. However, other factors are involved too, so our guidelines Apple Store Optimization will focus on the following components:

·         Keywords

·         Visuals

·         Off-site factors

The New Reality —ASO’s Role in App Marketing

The keyword opportunities that developers enjoyed a year ago no longer exist. This is an era of new apps, each of which adds to the existing competition developers will face when in the app store. I think, we should mind-set on keywords in the ASO as simply categorization tags, ones that inform the App Store about the categories the app falls into, its purpose, possible features and benefits. Getting the apps ranked on the top based on keywords, we must accept, requires heavy budget. Beyond keywords, the importance of descriptions, icons, screenshots, and trailer videos. But above all, we must discuss the one that will define how the organic content marketing will work — and how blogs and articles must build on it.

Keywords Optimization

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords is the set that you first choice to put in the app store. App developers need to consistently track their own rankings and the rankings of other Apps over time. Many apps are published every day, and the constant changes of new ratings, reviews can affect your search rankings. Keep testing and experimenting with your keywords in order to rank well and drive more traffic to your download page.